The genre we had received was heavy rock/metal. The song we had chosen to do was Blind by Korn. For the research on the genre, we decided to make our case studies on Columbia Records and Warner Records. We decided on these companies because both of them have been around for several decades, and have a large variety of music under their name, including metal. For Columbia Records, we studied the artists System of a Down, and Payable on Death. System of a Down is a popular metal band that often has politically charged lyrics. Payable on Death is a lesser known band that has a large variety of music. For Warner Records we used the artists Avenged Sevenfold and Disturbed. Avenged Sevenfold is well known for tackling issues such as depression and suicide. Disturbed is best known for speaking out against political issues.
For the music video we decided to make a promotional video. We thought this would be the best video for our upcoming artist because it would be the best way to introduce the artist to the world. It would also allow us to show the world their image. It would be a lot harder for people to get to know the members of the band if we used a story-based or artistic video. It would also take much less resources, making it ideal for an artist that is just starting out.
For the promotion of the band, we are using all different forms of social media. We will use instagram a lot, because it is most commonly used by our target audience. Our target audience is mostly male teens to young adults. Our plan so far for the promotion of our band is to release a teaser for the music video on Instagram a couple weeks before the video is released. To increase awareness of the band, we would have them participate in local music festivals, where thousands of people can be exposed to their music.
A big challenge we have faced so far in the project was planning on how to film the music video. We had an idea for what we wanted to film, but it was extremely hard finding a location that would suit the theme. We have hopefully found a location in Markham park that will be a suitable location.
