When we were first assigned the genre, we started off with our cases studies on the genre. We analyzed the different bands images and how they portrayed themselves for their brand. We learned about how different bands like to express themselves with their lyrics and videos.
For the music video, we decided that a promo was the best option for our band. This is because a band just starting out wouldn't have the resources to spend more on a music video. We also would want to use a promo to develop our brand. A promo would allow us to introduce the band members to the world, as well as portraying the band as rebellious and crazy.
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